***PRESS (PR) SAMPLE NOTICE ***
Hey Sugas!!! Please excuse my manners, last week I was so excited to show off the Sunshine Summer 2018 Collection from Zoya, that I didn’t bother to properly introduce them here in Queendom.
I know Zoya has been around for awhile and by now I’m sure you have heard or seen pictures of their gorgeous polishes or maybe you have even treated yourself to a few of their beautiful and vast array of shades, but being as though they are new to the blog, I wanted to share a little bit about them. Perhaps it will help you to love them even more than you already do….. if that’s possible.
According to the About Us page…
Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They had a shared vision, which evolved from a small nail salon into a spa focusing on natural nails, skin care and alternative European herbal treatments. Today, the company has grown to become a manufacturer of the most innovative professional beauty products ever created. Our brands include Zoya, Qtica, Smart Spa and Zoom.
Zoya, originally a classical pianist in Russia, earned her Cosmetology license in 1979 when she and her husband Michael immigrated to the United States. While pianist jobs were limited, the world of cosmetology offered a new profession and a means by which to build a new career. Through Zoya’s hard work, and a demand for quality and healthy, natural ingredients for her clients, it became evident that there was a need for the perfect products. Responding to his wife’s requests. Michael, an advanced chemist, developed and patented unique products such as anti-wrinkle treatments and shampoo and conditioning treatments for the salon & spa. He also created the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry.
Today, Zoya, Michael and everyone at Art of Beauty focus on creating the highest quality products available to professional salons and spas. Through brands like ZOYA Nail Lacquers, QTICA Treatments and QTICA SMART SPA, Art of Beauty offers salons and spas superior quality, convenience and incredible value. As the first to remove toxic ingredients such as toluene, camphor, formaldehyde, formaldehyde resin and DBP (dibutyl phthalate) from its formulations, Art of Beauty maintains its focus on the health and well being of salons, spas and consumers.
You will find Art of Beauty brands in the world’s best salons, spas and resorts; not in discount stores. Our products continuously receive praise from top fashion magazines and year after year are voted #1 by our users.”
The Art of Beauty corporate headquarters is located in Cleveland, Ohio.
Isn’t that just the best?! See, I DO love this brand even more now! ❤
*All swatches are done using Commitment Issues (liquid latex peel off base coat) by Vapid, Top Coat (glossy, QDTC) by Glisten & Glow and Matte Topcoat (matte topcoat) by Sassy Sauce Polish. Swatch photos are taken using artificial lights.**
A buildable, milky gray jelly. Swatch shown in 4 coats
A buildable, milky lavender jelly. Swatch shown in 4 coats
A buildable, milky pink jelly. Swatch shown in 4 coats
Jelly Brites Trio
A red/pink jelly
A fuchsia jelly
A plum jelly
Overall Thoughts – Zoya – Kisses Trio and Jelly Brites Trio
Formula / Application: no issues to report. even consistency and apply nicely.
Opacity: swatches shown in 3 coats unless otherwise stated above