***PRESS (PR) SAMPLE NOTICE ***
Ok, today I’m back with part 1 of the You Are What You Worship (YAWAYW) Collection from Lemming Lacquer. If you recall, I featured part 2 earlier in the week? If not, no worries, take a sec to go check it out, I know there are a few goodies that you won’t want to miss. But before I show you part 1 which is currently available, I thought it only appropriate to take a second now to find out a bit about the brand and its maker.
Lemming Lacquer is a labor of love started and created by Cassie Border which began with researching and testing in 2013. All polishes are custom-blended, handmade in small batches, and hand poured. Cassie also personally designed the labels and is responsible for wrapping and shipping orders. You can rest easy knowing that Lemming Lacquer is a 5-free and cruelty free brand.
Creativity is pulled from various media outlets such as television, movies, books, music, as well as conversations with friends, and whatever else strikes. YAWYW Collection is inspired by the gods and beings introduced in the first season of American Gods. Inside is a rich world of ancient myth and folklore at war with technology, modern media and globalization against the backdrop of America’s byways.
In my research to find out about the brand, I asked myself, “why the name Lemming Lacquer?” In the polish world, a lemming is a nail polish or other item you highly desire. It’s a must have. It can be used as a noun or a verb: “That is my #1 lemming!” or “I’m really lemming that polish.” But I bet you didn’t know that a lemming, according to dictionary.com is also “any of various small, mouselike rodents.” Which, if I had to guess, is the inspiration behind the brands label. Cool, huh?
Welp, let’s turn this over to the swatches!!