Up Close and Personal with Shawnta’ Joseph of Col’e Cosmetics 

img_20160818_012748 Name: Shawnta’ Joseph
Location: Deltona, Florida
Birthday: May 19th

Favorite subject in high school and why?
Science, because I love experimenting, I’m very creative and I’m good with my hands making different things.

If you were given a superpower, what would it be?
Healing Power

If your life were a reality tv show, what would the name of your show be?
The hardest working woman in America, Lol!

Favorite childhood memory?
Watching my mother sew/ make clothes

Describe yourself in 5 words
Loving, Caring, Ambitious, Outspoken, Intelligent

What are your top 3 favorite things to do? (Outside of making polish and filling orders…lol)
Spending time with my family and friends, Cook, and Reading

When and why did you decide to start a nail polish line?
I decided to add nail polish to my business because it was an needed necessity to my current business (Event Planning) at the time.

What is one thing you’re willing to share that your customers would be surprised to know about you?
My customers would be surprised to know about me is that I’m shy and I like to be behind the scenes.

What advice/tips/best practices would you give someone wanting to start their own polish company?
Research, Implement a business plan, and Find your target market

Besides your own, what other brands do you own/wear?
Opi nail polishes

How did you come up with your company name and logo?
My company name actually comes from my middle name which I changed around. My logo came from a vision I had of what I wanted my logo to be I’m a person who loves color and my graphic designer brought those colors to life in my logo design.

If you weren’t in the indie polish business, what’s another product you would have liked to create?
Besides the indie polish business I would love to have my own shoe line.

In 10 words or less, what would be your brand slogan?
Be Bold, Be Different, Be You

What do you love most about being an indie polish maker?
The process of creating and making my own colors

What is your greatest accomplishment to date with your brand?
How far we’ve come in 3 years (our anniversary is on May 14th) and how it allows me to continue to do what I love because we’re reaching new customers everyday.

What is one challenge you’ve faced in business and how did you overcome it?
One challenge I’ve had to face in business was getting out there and bringing ​awareness to my brand and being accepted as a real business owner/ entrepreneur. I over came it by working harder turning the No’s into Yes, beating on closed doors until they opened.

Favorite nail art technique?
The color changing technique

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