Behind every great brand there stands someone with a vision, determination, drive and a go-getter attitude. This is the exact embodiment for the creator of Anonymous Lacquer (AL), Mildred Edwards.
I was introduced to Anonymous Lacquer via Hella Holo Customs FB Group where I fell in love with Vampire Barbie, I Wanna Do Real Bad Things With You and Baby Vamp in December 2015. Since then, I have managed to collect a small, but might army of AL. Recently, I also worked with Mildred to create the 2 custom polishes for my giveaway (now closed), Poisonous Venom and Golden Mane. So it was only befitting to interview her for my Indie Maker Series.
Name: Mildred Edwards
Location:Virginia (east coast)
Q: Birthday
A: 11/3/ 🙂
Q: Rock Band or Classical Orchestra?
A: Late 80s to mid 90s R&B, hip hop and rap.
Q: Morning or Night
A: Night
Q: Meat and Potatoes or Soup and Salad
A: Meat and potatoes
Q: Summer or Winter
A: Winter
Q: Night on the town w/ friends or evening alone a home
A: Evening home mixing polish!!!
Q: Heels or flats
A: Flats
Q: If you were a an animal, what would it be and why?
A: Unicorn cuz I’m freaking mystically fabulous!!
Q: When and why did you deicied to start a nail polish line and what makes your brand different?
A: May is Anonymous anniversary. This was my 3rd year. Started making cuz swatching and blogging wasn’t my thing. So making was the only way I was gonna continue to support my polish habit!! Honestly, I’m a DIYer and very creative by nature. So when I figured I could make it, I wanted in!! I have been franking polishes for years actually. Not just for bails but for DIY project as a kid. I’m different because I try to always be approachable. I give my customers what they want. I don’t try and overload them with collections.
Q: What is one thing you’re willing to share that your customers would be surprised to know about you?
A: Hmmm I’m not sure. I feel like I’m an open book.
Q: What advice/tips/best practices would you give someone wanting to start their own polish company?
A:Test, Test, and Test. Treat your customers like you would want to be treated!!!
Q: Besides your own, what other brands do you own/wear?
A: Gahhh!! Soo many I think Ever After and Crows Toes is probably my favorite. They have some of the most unique stuff!! China Glaze and Color Club would be my mainstream favs. I don’t have many but Caption (young nails) is a mainstream fav too.
Q: Describe yourself in 5 words
A: Loyal, Honest, Creative, Compassionate, Professional
Q: What is one of yours favorite collections or polishes you created?
A: That’s so hard!!! The Brotherhood Collection. It was modern and bold!! But I think my newest not yet released will be my fav!! They are all bold and fun!!! Carnival colletion.
Q: What are your top 3 favorite things to do? (Outside of making polish and filling orders…lol)?
A: Gardening I’m not good at it. Reading, but I listen to books now while I’m mixing!!! I know this is dumb but I love binge watching TV series.
Q: How did you come up with your company name and logo?
A: That’s a long story. I was supposed to have a partner. When I made our original logo he posted it on Instagram. He didn’t mention me or anything about us. So I had to go on my own and I really didn’t want him to know. That’s how I became anonymous and what best goes with that then a mask.
Q: If you weren’t in the indie polish business, what’s another product you would like to create?
A: I would love to refurbish furniture.
Q: Any spoilers that you care to share about future collections, products, etc?
A: Cuticle care items.
Q: In 10 words or less, what would be your brand slogan?
A: I don’t have one. But I really want one!!
Q: What do you love most about being an indie polish maker?
A: I love my fans and I love the creativity.
Q: What other brand (just 1) would you like to collab with or have already collabed with?
A: I have worked with alot of makers for the Awesomesauce Box. I fan girled the most with Cupcake. I’d really love to collab with Crows Toes.
Q: Favorite nail art technique?
A: Water marble!
Q: What is your greatest accomplishment to date with your brand?
A: I would say 2 things. Hella Holo Customs and Awesomesauce Box.
That’s my kinda lady and yes, she is mystically fabulous and her polishes prove it. Mildred is amazing and has been a complete pleasure to get to know. I look forward to her next releases and hope you have enjoyed getting to know her too.
Be sure to follow, like and join Mildred and Anonymous Lacquer
Instagram / Facebook Business Page / Facebook Fan Group
AND OF COURSE DONT FORGET TO SHOP!! Anonymous Lacquer
